Tuesday 6 October 2015

Digjam Limited joins hands with the Internationally Acclaimed Cloth Merchants Launches it's Winter Collection 2015

In an endeavour to further expand its textile business and cater to the evolving market trends and customer needs, Digjam Limited, India's leading textile company, known for its finish & quality, has formed a joint venture (JV) partnership with Scotland based 'Holland & Sherry', the World renowned cloth merchants.

The JV is to offer connoisseurs of fashion and its discerning customers the new experience in fabrics/clothings bringing in the expertise and technology of International brand that is a revolutionary in the textiles segment. Digjam plans to up is global market share by 10% and by 30% in India and targets a turnover of around 300 crores rupees by the end of fiscal year 2015-16.

Whilst the partnership will be a remarkable milestone for both the textile conglomerates, the 'Winter 2015” Collection, will showcase the essence of warm & elegant clothing with versatile blending propositions for the season.

The premium winter collection will include, Celebration collection, Kings choice jacketing, Platinum line, Signature collection, Elberto collezioni in addition to the Souvenir, Dream Catcher, Rocca Costa, Glimmer, Cardinal, Carino collection, Rainbow and Fashion Circle ranges.

Speaking at the press conference, the company's Managing Director & Chief Executive Officer, Mr. C. Bhaskar said, “I am extremely happy to announce Digjam's prestigious partnership with Holland & Sherry. We strongly believe that this venture will help us cater to the evolving market trends & customer needs, in addition to giving a new fillip to our existing clothing & fashion business, both domestically & Internationally. With industry reports predicting a strong growth buoyed by both strong domestic consumption, as well as export demand, the Indian textile industry is expected to reach US$ 220 million by 2020”.

On the launch of the Winter collection 2015, Mr. Bhaskar said, “For a brand which has had a significant presence in the worsted textile industry for about six decades now, it is a great pride & pleasure to re-invent, innovate and keep pace with the growing key fashion trends of every season, both domestically & Internationally. This launch is in line with our vision of catering to the ever growing demands of our customers across the globe”.

The winter collection weaves style & trend with fabrics, textures and palette of colours, thus enriching & alluring not only the quality, but also the very look & feel of the clothing.

Keeping pace with the complex requirements of the industry, Digjam Ltd has expanded its production capacity to over 5 million meters, of which 35%-40% (approximately) is exported to major countries across the globe.

With one manufacturing unit and a factory outlet in Jamnagar Gujarat, Digjam Limited's current turnover is around 160 crores rupees, with offices spread across major cities including Amritsar, Delhi, Bengaluru, Chennai, Hyderabad & Mumbai. The company has about 33 exclusive showrooms in the country, apart from 1000 MBOs, 50 distributors and 1200 employees working for the company.

Digjam's major market is North India but it also has a big market in Tamil Nadu, in South, with major sales in cities like Chennai, Coimbatore, Salem & Trichy.


DIGJAM Limited, an S K Birla Group Company, began its activities 60 years back in the then sleepy and remote town of Jamnagar, Gujarat. Since then, it has been catering to the ever-growing demands of the Clothing and Fashion industry, in the domestic as well as the international markets.

It is a leading textile company in India, manufacturer of fabrics for suiting and casual wear. In recent years, the company restructured its business portfolios to focus as a textile company manufacturing and marketing fabrics under its own brands.

Digjam also manufactures Poly Viscose blends to cater to the middle end segment. The Poly Viscose blends include Affluence, Carnival, Fusion, Panache, Perfection and Gold Mohair. Digjam is market leader in jacketing fashion segment apart from providing finest “FINISHES “in the suiting category. The suiting segment is segregated into Synthetic units (Poly Viscose) and Worsted units (Wool & Wool fibers). Our Indian market share in the worsted segment is 13-14%. . It is the only worsted mill to be awarded the status of “ACCREDITED MILL” by Invista (formerly known as Du-Pont).

A complete vertically integrated plant, Digjam has ultra-modern production facilities to convert wool tops to finished fabrics through different processes of Dyeing, Spinning, Weaving and Finishing using state-of-the-art machinery imported from France, Germany, Switzerland and Italy. Stringent quality checks at every stage and process enabled Digjam to bag the prestigious ISO 9001 certification.

DIGJAM has been awarded the “Confidence in Textile” certificate by Oeko-Tex, Germany for meeting the human-ecological requirements of the standard established for products with direct contact to skin, as they do not use harmful chemicals in the process of manufacturing. Digjam is the first corporate house to initiate awareness for global warming.

Indian Textile Report July 2015- reference



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