Monday 28 September 2015

Max Celebrates India - Festive’15 Collection Launched

This festive season leading value fashion brand Max invites its patrons to celebrate India in all its diversity with the launch of their gorgeous Festive Collection. Inspired by Indian arts and crafts, ethnic values of traditional festivities and imbibed with a tinge of modernity, the Max Festive Collection will add that extra something to every occasion. MAX, India’s leading value fashion brand unveiled its latest “Festive’15 Collection” at a grand launch at Express Avenue, Chennai.

Present at the event were eminent personalities from the Film Industry, actor Ms. Aishwarya Rajesh and from the Fashion fraternity Mr. Karun Raman who is a celebrated fashion choreographer and stylist of South India.

Many Top models from Chennai walked the ramp in the latest Festive collection from MAX. The Show was thoroughly enjoyed & cheered by the crowd who had gathered to catch a glimpse of their favourite stars. Karun Raman has choreographed and styled the show that was unveiled today. Karun mentioned “It was great fun styling the all new Festive ’15 collection at Max.. the bright ensembles add a touch of joy to the festivities all round”.

The prints and textures of the collection draw inspirations from the rich heritage of Indian textiles, resulting in a range of beautiful garments embellished with ornate embroidery and exquisite prints. The bright jewel colour palette of the collection in rich fabrics such as chanderis and silk blends are bound to brighten up any occasion. The festive collection has something for everyone, with a range encompassing voluminous skirts, beautifully cut tunics or tops, layered kurtas, classic kurtas with pants and the ageless kalidaars paired with churidaars. With a range encompassing everything from monochromatic tones to vibrant hues, each outfit has its own look!

The collection is now available at all the Max stores in the city.

About MAX:

Max is the leading fashion brand offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a division of Lifestyle International (P) Ltd., has pioneered the concept of ‘Latest fashion at great Value’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 290 stores across 16 countries and in India, Max has more than 120 stores across 48 cities. The brand plans to have a network of 145 stores in India by the end of FY 15-16. You can also visit -


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