Monday 17 August 2015

The Royalty India Celebrated First Anniversary with Fashion Show and Fundraiser – August 14th

The Royalty India, a unique tabloid aimed at the youth, celebrated its first anniversary with a fashion show and fundraiser on August 14, 2015 at the Crowne Plaza Chennai Adyar Park hotel.

The exclusive invite-only anniversary event, beginning at 7:30pm, will benefit the Guild of Service Home for the Handicapped. Chennai’s elite including industrialists, entrepreneurs, socialites and entertainment personalities were among the guests present.

The fashion show was produced in association with Satya Paul and GenX designer duo, Studio 9696, who had specially curated a line inspired by Satya Paul fabrics for the event. The show, choreographed by Priya Manikandan, featured Anshul Pandey (actor), Sonia Agarwal (actress), Divya Darshini (anchor and presenter), Karun Raman (choreographer and stylist), Nirupama (socialite), Prabhu Laxman (edupreneur), Sneha Nair (socialite) and Vimmi Deepak (socialite).

To help raise awareness about the Guild of Service, the finale of the fashion show had stars walking down the ramp with children from the home. Representatives from the Guild of Service were present at the venue and the invitees were welcome to donate any amount.

Speaking about the event, Roshni S Hemdev, founder of The Royalty India, said “The main idea of celebrating the anniversary is the cause that we have attached to it. Helping these children in their day-to-day lives only adds to our celebration. I believe no celebration is complete without giving back. This is my way of doing so. Come help me help them.”

About The Royalty India

The Royalty India is a distinctive youth-centric tabloid based in Chennai. With the mantra that youth are royalty, The Royalty India aims to connect to the youth, give them media visibility and provide them with a space to be heard and be inspired by. Roshni S Hemdev, The Royalty India’s founder and Editor-in-Chief said, “I decided to create such a platform for the youth, where we give emphasis and visibility to all those vibrant dreamers [like me].” Unlike other tabloids, The Royalty India is designed to be handy and light, and is printed with high quality paper to increase its appeal.

Roshni is an MBA graduate with majors in Marketing and Advertising. After spending a few years working, Roshni decided to use all the knowledge she had gained in the field to create a new product, LifeStyle Plus, Chennai’s first tabloid. LifeStyle Plus was rebranded and relaunched as The Royalty India in 2014


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