Thursday 2 July 2015

Worthwhile Gases Enters Tamil Nadu through Master Franchise Alliance with VM Agencies

Chandigarh-based Worthwhile Gases Private Limited (WGPL) has entered into a Master Franchise alliance with VM Agencies to cater to the market demand for non-subsidized LPG gas cylinders in Tamil Nadu.

The primary offering of this franchise arrangement will be “my gas”, the non–subsidized LPG cylinders available in 6 kg (priced at Rs 392); 15 kg (priced at Rs 981) and 17 kg (priced at Rs 1112) variants. The USP of the franchise mode is that ensuring delivery of cylinders to all its consumers in minimum time. For pre-lunch bookings, delivery at doorstep will be made post lunch. For post lunch orders, it will be delivered in the early half of the following day. For details, call: 091 9751594615.

Torus Energy Company (TEC) - one of the leading energy management solution providers in the United States of America - is the strategic partner of WGPL. TEC specializes in renewable energy development, alternate energy creation and energy management. TEC provides back-end support to WGPL in terms of Production Process Establishment, Technical Calibration of LPG Production Operations, Standardizing Bottling Mechanisms, and Sourcing High Quality LPG from the International Markets.

“LPG is a strictly regulated and controlled market. From the side of WGPL, stringent quality control checks and mechanisms will be put in place to ensure that all the norms as laid down by the CCOE (Chief Controller of Explosives) and PESO (Petroleum and Explosives Safety Organisation) and all other Government Authority and Statutory Authorities norms are met. Our cylinders are of pilfer-proof technology,” said Mr. Akshay Jain, MD of WGPL.

“Every household must have easy and free access to high quality LPG. Our team of likeminded Franchisees will help us achieve this dream. Every Franchisee of WGPL will be working as a replacement centre for regulator and cylinders, if there is any complaint. We shall be proud of ourselves if we are able to achieve 100% customer satisfaction. This is a benchmark that we have laid out for ourselves,” he added.

WGPL has put in place a dedicated call centre to handle all the calls of every consumer at a toll free number 18004190699. No matter what the issue is, consumers will be ensured that the same is resolved in the shortest possible timeframe.

According to oil industry sources, bulk LPG requirement in Tamil Nadu is 1.2 million tonnes per annum, while availability is only 0.4 million tonnes per annum. WGPL is looking to play an important role in addressing the needs of LPG non-subsidized user segment out of 1.53 crore LPG customers in the State.

“For Tamil Nadu we have tied up with an operational bottling plant and this plant, with an installed capacity of 1,000 metric tons, is located in Thiruvallur district. Hence, technically we are ready to launch commercial operations immediately”, said Mr Jain, adding that in the state we look at setting up 6 Franchise for 6 districts (Chennai, Coimbatore, Madurai, Tiruchirappalli, Tiruppur & Salem) in the first 3 months of operations. We will have a high focus on Bulk, Industrial & Commercial sales, which is our specialization. In the first year of operations (with active operations in major cities), our target is towards achieving 10 Franchise for 10 districts. During 2nd year of operations, we will focus on the rural sector and other districts.

WGPL proposes to invest a sum of approx. Rs. 15 Crores in Tamil Nadu and this investment is towards the cost of setting its own state-of-the-art LPG Blending and Bottling Plant with an installed capacity of 1,000 metric tons in near future.

VM agencies will hereon be the Master Franchise for Tamil Nadu and will have full authority to identify dealers and sub-dealers at district and tehsil levels to expand WGPL’s distribution network. VM Agencies was founded by Mr. Satheesh Kumar, presently residing in the USA. He has 20 years of experience in franchising, education and IT business consulting. Mr. Kumar originally hails from Tamil Nadu and has garnered diverse industrial acumen by working in various cities in the USA.

The collaboration is in line with the ongoing franchise network expansion by WGPL, wherein Master Franchisees are being identified for each state of India. Incorporated in May 2014, WGPL was formed with the sole vision to capture the alternate fuel market.

Elaborating on LPG sourcing Mr Jain said, “We are importing 10,000 metric tons of LPG per month from various sources. The same is being unloaded at Mumbai Terminal where we are using a cryogenic facility for storage. This means that the chemical composition has to be perfect or else the same will not freeze. From here, as per the requirement, it will be carted over surface to the various states including Tamil Nadu for bottling.”


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