Monday 20 July 2015

Volvo Cars Chennai International Fashion Week Announces The Launch of its 7th Edition

Volvo Cars in collaboration with Storm Fashion Company, announced the launch of the 7th edition of the ‘Volvo Cars Chennai International Fashion Week’ at a press conference held at Taj Connemara today. Volvo Cars Chennai International Fashion Week, the city’s highly anticipated annual fashion event and is scheduled to be held next month, in August.

The highlight of the afternoon was the presence of Ms. Nrithya Shetty (COO Artemis Cars), Ms. Shakthi Girish (Editor of, Mr. Lovell Prabhu (Show Director CIFW) and beautiful Super Models Natasha Suri (Ms. India World) and Priyanka Shah (Ms. Tourism World). Designers Manoviraj Khosla, Jattin Kochhar, Sanjana Jon, Julie Vergese and Nazia Syed, who will be showcasing at CIFW were also present to address the media.

“Volvo Cars has two fascinating show rooms, one in Anna Salai and one in Express Avenue. We believe in Style, Contemporary and international and we find great association with Volvo Cars Chennai International Fashion Week which is bringing a similar combination of contemporary and international style” says Ms. Nrithya Shetty, COO Artemis Cars

According to Ahmar Siddiqui, General Manager, Vivanta By Taj - Connemara, “we are happy to host this edition of Volvo Cars Chennai International Fashion Week. This is an exciting platform for emerging new talent and Vivanta by Taj - Connemara is proud to be associated with this event.”

About CIFW:-

Over five designers, including leading Indian designers Mr Manoviraj Khosla, Mr. Jattin Kochhar, Ms. Sanjana Jon, Ms. Julie Vergese, Hari Anand and Ms Nazia Syed will be showcasing their designs at the three day fashion extravaganza. The event will provide a platform to bring together the textile arts & trends from across the country and promises to wow fashionistas in Chennai with their unique designs & glam factor.

About Artemis Volvo Cars:

Brand Philosophy ‘Designed Around You’ is the brands translation of going an extra mile to understand customers better. This human-centric approach enables Volvo Cars to know the pulse of the customers and gauge what they desire in a product. With this thought the brand places the customer at the heart of its design. Every Volvo car boasts of cutting-edge technology with engineering that is executed around human values.

About Storm Fashion Company:

Storm Fashion Company owns and operates fashion weeks at Chennai’, Kochi, Jaipur, Hyderabad and Ludhiana. SFC is comprised of fashion marketing, cinema, advertising, public relations, multi-media specialists and fashion business professionals. This group' of fashion Industry experts have over 20 years of combined experience with fashion show production and design as well as in the publishing, cinema production, small business management, and marketing industries.


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